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Tweetables from Dreamforce 2014
It was a great week at Dreamforce 2014 and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the...
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Google’s New Inbox App: What It Means for Marketers
Google continues to place a huge emphasis on innovating around the email inbox, announcing a new email app simply called Inbox. This move follows the wider rollout of a native unsubscribe link, turning...
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Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2
Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers,...
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Infographic: Optimizing the Second Subject Line – Snippet Text
Your sender name has the biggest impact on whether subscribers open and engage with your emails or not. The vast majority of marketers do a great job of using the same sender name consistently to...
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Crowd Favorites from the Swipe File: November 2014
We pin tons of inspiring digital marketing examples to our Swipe File pinboards on Pinterest every month. And each month you tell which ones most inspired you by repinning and liking them. Here are...
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The Top 10 Pins from the Email Swipe File: 2014 Year in Review
We pinned tons of inspiring email marketing examples to our Email Swipe File pinboard on Pinterest this year. Here are your favorites, based on repins and likes: 1. Michaels’ responsive 2-email welcome...
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Email Marketing in 2015: What’s In and What’s Out
I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important. WHAT’S OUT Batch-and-blast...
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Quick Email Marketing Wins in 2015
Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return: Optimize your snippet text...
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How 4 Social Media Predictions Impact Email Marketers
The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, it immediately had me thinking about how they affect...
View Article100 Inspiring Subject Lines: 2006 to 2014
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Whether you’re newsjacking, promoting a non-sales...
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